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12 Of The Most Common Pain Points For Social Media Buyers, Solved June 15 | 2:00 PM EST VIEW SPEAKERS  REGISTER Rick Martira VP, Marketing at Unified With over a decade of experience in digital advertising and marketing, Rick has extensive knowledge in emerging media and creating effective marketing strategies for global brands. Rick joined Unified in 2011, where he currently serves as VP of Marketing, and leads all product marketing, content and marketing strategy for the company. Prior to his time at Unified, Rick worked for some of the top advertising agencies including MediaCom, Omnicom and Digitas, where he deployed successful campaigns and strategies for brands such as Delta, Hasbro, Electronic Arts, Ghirardelli and more.

Things To Avoid When Writing Your Email Subject Lines · Using all capital letters in your            subject line · Use of multiple exclamation marks or   other punctuation marks. ·  This avoids your email being          regarded as a spam. · Don’t use the word “free” as the first   word in your subject line. ·   It is okay to use it but mostly not recommended by most   email marketing platforms. · Do not overuse other offer-type words. Don’t have them as the   first word in your subject line. Important Things to Include In Your Subject Lines · Mention the key benefit that the recipient will get from reading   the email · Always make your recipient the target through an affinity.   Example: 10 Ways Acme Users Will Benefit. · Use questions or teaser statements in your subject lines · Make an announcement of something new or something that   is timely. · Offer a variety of subject lines styles to avoid being identified   by a specifi