Things To Avoid When Writing Your Email Subject Lines · Using all capital letters in your subject line · Use of multiple exclamation marks or other punctuation marks. · This avoids your email being regarded as a spam. · Don’t use the word “free” as the first word in your subject line. · It is okay to use it but mostly not recommended by most email marketing platforms. · Do not overuse other offer-type words. Don’t have them as the first word in your subject line. Important Things to Include In Your Subject Lines · Mention the key benefit that the recipient will get from reading the email · Always make your recipient the target through an affinity. Example: 10 Ways Acme Users Will Benefit. · Use questions or teaser statements in your subject lines · Make an announcement of something new or something that is timely. · Offer a variety of subject lines styles to avoid being identified by a specifi
