Things To Avoid When Writing Your Email
Subject Lines
· Using all capital letters in your subject line
· Use of multiple exclamation marks or other punctuation marks.
· This avoids your email being regarded as a spam.
· Don’t use the word “free” as the first word in your subject line.
· It is okay to use it but mostly not recommended by most
email marketing platforms.
· Do not overuse other offer-type words. Don’t have them as the
first word in your subject line.
Important Things to Include In Your
Subject Lines
· Mention the key benefit that the recipient will get from reading
the email
· Always make your recipient the target through an affinity.
Example: 10 Ways Acme Users Will Benefit.
· Use questions or teaser statements in your subject lines
· Make an announcement of something new or something that
is timely.
· Offer a variety of subject lines styles to avoid being identified
by a specific style.
Follow these tips to writing hot email subject lines:
1. Your objective when writing the subject line should be: Open
the Email – Normally, when writing your email subject line,
the key objective that you have in mind is to drive the
recipient to open the email. The objective of the email itself
however could be a different thing from that of the subject
line. Many people focus so much on the email body and end
up forgetting the subject line. Even though the objectives of
the subject line and the email body might be different from
each other, the subject line should always be relevant to the
body message. The main thing is that, the subject line has
something important to do, and that is to make sure the
recipient opens the email.
2. Keep it short – Many people out there will advise you on the
length of an email subject line but what they have in common
is the emphasis on keeping it short. You can’t control the
display of the email recipient or how the inbox subject lines
are displayed. It would be useless also if important message
is cut out by the email provider. Therefore, the only way to
ensure that your message is home is to keep the subject line short.
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3. Don’t tell people what to do – It is recommended in any
marketing email that you should have a call to action where
the reader has to do something. Research has shown
however that telling the reader what to do from the subject
line can really hurt the open rate and make your email never
read. This is a fact especially when asking people to “help”,
“register”, “donate” and all other call to action words you may
think of. Specific calls to action are better carried out from
within the body of the email or the article.
4. Emphasize what value the reader will get from your content –
Immediately your email appears to the reader’s inbox, the
question that lingers in his/her mind is: why should I take my
precious time from my busy schedule to read this email? The
answer to this question is right there on the subject line.
Offering the reader information that he is in need of, or that
which he is curious to get, is what will drive him to open your
email and read it. Subject lines that make the reader think
that they are useful, timely or about them, always work no
matter the target audience. Study shows that the first two
words of every subject line should convey a personal value
to the reader.
5. Important words first – Since you don’t have control over the
space and what will be displayed in your recipient’s inbox, it
is better that you start your statement with the important
words first: Always be straight to the point first.
6. Understand your audience well – Target audiences make a
lot of impact and influence the composition of your subject
line always. The key question should always be, “what
subject line triggers your audience?” Capitalize on that and
ensure that it is what the audience are familiar with, not what
is good for you.
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