Ad Swaps, Solo Ads and Mailing Lists... BEWARE! Many people have discovered they can build a business selling ads in the form of mailings if they have a good size list to offer. At first glance, this seems to be a great way to build traffic; pay a little money get a guru to do a mailing for you to their list. You can make money selling your products and even grow your own mailing list at the same time. Brilliant! While this is very possible, beware. Here are the caveats: Scam #1 - Freebie Lists You will probably see clicks and sign ups but many of these scammers build huge lists of freebie seekers (lowest class of marketing segment) and then resell these "Solo Ads" to people. They promise so many open clicks for your email and usually you can get some sign ups too. The problem is that the real value is to a marketer's BUYER list. It is easy to get freebie seekers to sign up but many of these people will not buy anything. Scam #2
