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    The homepage was once a valued, integral  website asset – the gateway to a company’s brand and a  driver of customer engagement. It was so important, there used to be employees whose sole job was to manage a brand’s homepage - Then came search and social. For the past 10 years, the way content gets discovered has evolved dramatically. The rise of Google, and then social media, has created entirely new paths for website visitors to find content without ever navigating to a brand’s homepage. In 2014, leaked data from The New York Times showed a plunge in its homepage visitors instigating the now commonly accepted belief that this digital real estate has lost its value. Based on internal customer data, just five percent of website visitors enter through the homepage. The other 95 percent are “side-door traffic” visitors, who land on a company’s website via search or social media postings that direct users to a specific page. As a result, marketers are righ

Things To Avoid When Writing Your Email Subject Lines · Using all capital letters in your            subject line · Use of multiple exclamation marks or   other punctuation marks. ·  This avoids your email being          regarded as a spam. · Don’t use the word “free” as the first   word in your subject line. ·   It is okay to use it but mostly not recommended by most   email marketing platforms. · Do not overuse other offer-type words. Don’t have them as the   first word in your subject line. Important Things to Include In Your Subject Lines · Mention the key benefit that the recipient will get from reading   the email · Always make your recipient the target through an affinity.   Example: 10 Ways Acme Users Will Benefit. · Use questions or teaser statements in your subject lines · Make an announcement of something new or something that   is timely. · Offer a variety of subject lines styles to avoid being identified   by a specifi