Virtually every activity conducted online that requires an interaction or exchange of information requires a valid email address as identity and/or a communication point. While there is a proliferation of new social media and channels, an email address is typically the backbone of social media and is still the most widely used online communication medium today. Typically, email remains the collection point for social networking updates, including alerts around new followers, discussion updates and friend requests. Basically, email is the backbone of social media! The first step in participating in social media marketing is to create your company’s presence on selected online networks. The second step is to connect with your customers and prospects via email to build an integrated strategy utilizing both mediums to help seed conversations and engage with your customers/prospects in order to build relationships of significant and sustained value share. For example, you can p
